Articles

USA Today – Stand-Alone Emergency Rooms Popping Up by Phil Galewitz featuring Howard Gershon
July 14, 2013
Stand-alone ERs, which are often located near high-end shopping centers and target consumers with private insurance, bill like regular emergency rooms. Those prices, which can top $1,000 for a single visit, are spurring worries that the rapid growth of the facilities will lead to higher insurance premiums. “It’s the wild, wild West and these things are growing like wildfire,” says Howard Gershon, a hospital consultant based in Santa Fe, who consults with Texas facilities. read more
Geographic Expansion is a Continuing Saga by Deborah Borfitz featuring Howard Gershon June 2013 Vol 30, No 6 Howard Gershon is quoted in the article “Geographical Expansion is a Continuing Saga” about how hospitals are shifting their competitive focus to strategies that will give them a foothold in new geographic areas with well-insured populations. Review article headlines here (subscription required for download)
6 Considerations to Guide Service Line Strategy by Lindsey Dunn featuring Howard Gershon
May 21, 2013
Organizations that are developing a service line strategy should consider the following six variables when determining the model to guide their programs, according to a whitepaper by New Heights Group.The six variables are:

  • Culture
  • Strategic orientation
  • Management leadership
  • Physician leadership
  • Market dynamics
  • Information systems

The whitepaper advances a matrix approach to evaluate your hospital or health system’s capabilities and determine which of the four core service line models (service line marketing, service line leadership, service line management or service line organization) will best suit your organization. read more

4 Models for Structuring a Service Line by Lindsey Dunn featuring Howard Gershon
May 16, 2013
There are four basic models for service line organization and structure, and they fall along a continuum in regard to implementation difficulty and ability to affect change, according to a whitepaper from New Heights Group. read more
5 Questions to Guide Orthopedic Strategy by Lindsey Dunn featuring Howard Gershon
May 7, 2013
Health systems must accurately assess their organizational, medical staff and market characteristics before developing an orthopedic service line strategy. A whitepaper by New Heights Group outlines 15 questions hospitals and health systems should ask in determining their orthopedic strategy. read more
2013 Strategic Heath Care Marketing Newsletter
May 2013
Howard Gershon is quoted in the article “Behavioral Health Programs Tailored to Niche Populations Gain Traction” about the growing number of psychiatric programs catering to targeted population segments – the elderly, college students, and war veterans, for example – that are staking claims to hospital space. read more (subscription required for download)
Geographic Expansion is a Continuing Saga by Deborah Borfitz featuring Howard Gershon
June 2013 Vol 30, No 6
Howard Gershon is quoted in the article “Geographical Expansion is a Continuing Saga” about how hospitals are shifting their competitive focus to strategies that will give them a foothold in new geographic areas with well-insured populations. Review article headlines here (subscription required for download)
Behavior Health Programs Tailored to Niche Populations Gain Traction by Nancy Vessell featuring Howard Gershon
March 2013 Vol 30, No 3
Howard Gershon is quoted in the article “Behavioral Health Programs Tailored to Niche Populations Gain Traction” about the growing number of psychiatric programs catering to targeted population segments – the elderly, college students, and war veterans, for example – that are staking claims to hospital space Review article headlines here (subscription required for download)
Top Trends Affecting Health Care Marketing in 2009 by Nancy Vessel
January 2009 Vol 26, No 1
EXCERPT: Health care marketing executives and consultants agree that the overriding issue expected to affect hospital marketing and business development in 2009 is the downward spiral of the nation’s economy, specifically the rise in unemployed / uninsured patients, the drop in consumer spending, and the increased cost of borrowing – with no end in sight. Download this article (pdf under 100KB )
Packaged Services Demand Key Elements by Nancy Vessel
November 2008 Vol 25, No 11
EXCERPT: Service packaging is “increasingly going to become more effective strategy,” says Howard Gershon as aging baby boomers become primary customers of health care, they will encounter systemic health issues requiring multidisciplinary approaches and will be more demanding of customer-focused service. Download this article (pdf under 100KB )
Service Line Challenges featuring Cecily Lohmar
2008, Issue 5
Recent research from New Heights Group, in collaboration with the Forum for Healthcare Strategists, indicates that there is a lot of variation in how healthcare organizations are interpreting and implementing the service line concept. Download this article (pdf under 1.5MB )
Non-Traditional Opportunities in Imaging – Adapting to a Changing Market by Cecily Lohmar
Feb 2006
You’ve all heard the futurists – medical imaging is one of the most rapidly growing and profitable areas in health care. Yet hospitals are finding it increasingly difficult to capitalize on this growth. Competition is coming from all sides….At the same time, consumers are demanding greater convenience, making it even more difficult for hospitals to compete. Strategies that build on the same old ways may not serve hospitals adequately in a changing market. Thus, the conundrum many hospitals today face is how to capitalize on the opportunities inherent in this high-growth service. Download this article (pdf under 150KB)
Fine Tuning Your Service Lines – How to Best Service Your Service Lines by Cecily Lohmar
Vol 25, No 10
As Providers Seek to differentiate their services in an increasingly competitive environment, the service-line strategy is undergoing a resergence in popularity. But challenges in implementation continue. A recent survey of heath care executives, conducted by the New Heights Group and the Forum for Healthcare Strategists, found numerous similarities in the struggles organizations face in implementing a service-line strategy. Download this article (pdf under 100KB )
Use Service Line Analysis to Make Wise Investments by Cecily Lohmar
April 2005 Vol 22, No 4
Hospital executives must invest increasingly scarce capital and management resources ever more prudently. Service line analysis (sometimes called portfolio analysis) can be a valuable tool to assess the current mix of services and guide resource allocation. It is useful at both the hospital and system level. Download this article (pdf under 100KB)
How To Best Evaluate Service Investments or Divestments by Cecily Lohmar
Vol 21, No 3
What may work for a Fortune 500 company simply doesn’t meet the multiple, and often conflicting, needs of most not-for-profit health care providers. This executive checklist provides a more comprehensive approach to making important resource allocation decisions.
Health Care Enters Era of Innovation featuring Howard Gershon
Vol 22, No 5
Howard Gershon integrates the Seeds of Innovation approach, developed by Elaine Dundon, into healthcare. Letting go of old ways of thinking and opening up to new approaches is the transformational thinking key to spurring strategic innovation in healthcare organizations.
What Does Quality Mean? featuring Howard Gershon
Vol 22, No 5
Quality through innovation is featured in this article overviewing Howard Gershon’s work with Hall-Brooke Behavioral Services (Westport, CT) and how New Heights Group got the managers of this organization to stretch their creativity and develop new strategies for future growth.
The RE-EMERGENCE of Clinical Service Line Management featuring Cecily Lohmar EXCERPT: As healthcare leaders are positioning their organizations for a more competitive environment characterized by expanding consumer choice models, they are renewing their attention on organizing along clinical service lines. Bringing together clinical services in ways meaningful to patients can improve quality by better integrating care, while at the same time strengthening an organization’s market position and creating new opportunities for increased physician collaboration—from collaborative planning to management to economic participation. …Lohmar emphasizes that implementing service line management helps healthcare leaders think outside the box. “It focuses the organization on services and patients rather than departments and real estate. It further provides a common goal for integrating clinical, managerial and medical staff. Implementing service line management intuitively makes sense in today’s consumer-driven environment.”