New Heights Group

Healthcare Consulting at a Higher Level

We are an independent consulting firm that provides highly customized and personalized services to healthcare provider organizations throughout the U.S.

Building on 50 combined years of health care experience gained in a variety of settings and an array of well-established industry relationships, New Heights Group delivers significant value-added results to your organization. We commit to innovative thinking while addressing the inherent challenges of future success.

By matching our support with your resources and skills, we avoid redundancy. By building on the capabilities that already exist within your organization, we supplement with objectivity, creativity and a strategic perspective.

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In The News

Strategic Healthcare Marketing – Restructuring Service Lines for Success
Howard Gershon is quoted in the article – “Health care reform has changed the way most hospitals do business—and the impact includes an increased emphasis on value and accountability that extends through all of the levels of care. One of the ways to survive such high demands is to create and build strong and efficient service lines…” read more

Mansfield News-Mirror – E.R., Urgent Care Vary on Price, Services
Do you know the difference between the services offered by your local hospital’s ER and an Urgent Care Clinic? Not knowing can be a costly lesson. read more

USA Today – Stand-Alone Emergency Rooms Popping Up
Stand-alone ERs, which are often located near high-end shopping centers and target consumers with private insurance, bill like regular emergency rooms. Those prices, which can top $1,000 for a single visit, are spurring worries that the rapid growth of the facilities will lead to higher insurance premiums. “It’s the wild, wild West and these things are growing like wildfire,” says Howard Gershon, a hospital consultant based in Santa Fe, who consults with Texas facilities. read more

June 2013 Strategic Heath Care Marketing Newsletter
Howard Gershon is quoted in the article “Geographical Expansion is a Continuing Saga” about how hospitals are shifting their competitive focus to strategies that will give them a foothold in new geographic areas with well-insured populations. read more (subscription required)

6 Considerations to Guide Service Line Strategy
Written by Lindsey Dunn | May 21, 2013
Organizations that are developing a service line strategy should consider the following six variables when determining the model to guide their programs, according to a whitepaper by New Heights Group.

The six variables are:

  • Culture
  • Strategic orientation
  • Management leadership
  • Physician leadership
  • Market dynamics
  • Information systems

The whitepaper advances a matrix approach to evaluate your hospital or health system’s capabilities and determine which of the four core service line models (service line marketing, service line leadership, service line management or service line organization) will best suit your organization. read more









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Learn how your organization can reach new heights...

We help our clients build capabilities and improve performance with:

Strategic planning & positioning
Service line development

Physician strategies

Behavioral health

Ambulatory care planning
Community Health Assessment

At New Heights Group, we focus on quality and value provided with credibility, reliability and integrity. Our work results in innovative and successful solutions

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